"Parents magazine described this as birth 'in a truly organic fashion—no pain relief, no doctors, no hospital … just a woman, a stream, and the miracle of life.' A far cry from feminism’s past, this treatment glamorized one woman’s clearly exceptional story, setting it up as a sort of Whole Foods ideal for all.... Recording your experience of birth is at once a feminist act and now potentially one intended for mass consumption via a Reddit forum or blog. Writing, and even sharing, your birth story is also now commodified as one of a number of things you 'should' do as a successful new parent, like having a baby shower or assembling a baby book.... Diverse, honest accounts of birth on the one hand and the imperative to tell your story the right way—perhaps even to birth the right way—on the other make for awkward companions. Together they are products of an era in which feminist progress sits alongside new modes of packaging and commodifying our intimate lives for public consumption. The birth story, like feminism, has reached an uncomfortable phase in its history. Now, as feminists, our task is to free the birth story from the demands of crafting a successful personal brand, and find a way to return it to its highest purpose: integrating an intense and singular experience into the story you tell yourself about your life, and connecting all of that with the experiences of others."
From "How the Internet Ruined the Birth Story/A practice with feminist roots has become branding, like everything else" by Sarah Stoller (Slate).
I think the point she's trying to make is that on the internet, women glamorize childbirth, and it's crowding out feminist critique. And it's not just childbirth. It's everything about the lives of women. Too many of us are using our access to social media to try to look cool and beautiful and virtuous, and it's ruined the pursuit of feminist goals.